House Industries is not your typical type foundry. Unlike most foundries that strictly focus on type design, House take things one step further. Their fonts become springboards to new ideas and products that are often integrated into themed experiences complete with lush packaging and slick catalogs. A great example of this is their work on the 2004 release of Neutraface. They created a reproduction of Richard Neutra’s Boomerang chair and pillows to coincide with the release of the font collection. In addition, they created limited edition packaging (with die cuts and metallic inks) to accompany the hard copy of the fonts. In an age when people more and more seek cheap and immediate goods, I cherish these premium experiences.
House Industries most recent project pays tribute to the modernist designer Alexander Girard. In my opinion it is their most impressive collection to date. It includes a Type Family, a Nativity Set, t shirts, alphabet blocks, lettering, Marilyn Neuhart designed Casa dolls and more. We spoke with Andy Cruz (Co-owner and art director) about the research and development of the products.