Sabbath is a multi-disciplinary design studio based in Monterrey, Mexico. One of my favorite projects from the firm is a self-intiated branding campaign for a fictional thermos company called Ownluck. The thermos features a unique compartment system that allows the user to store three distinct liquids. Building from this key innovation, the team devised a visual language that incorporates a series of three line divisions into the logo and packaging. See the complete campaign here.