Naive: Modernism and Folklore in Graphic Design

naive modern

If you’re interested in the artists featured on grain edit, I think you will appreciate today’s book. Naive: Modernism and Folklore in Contemporary Graphic Design documents the recent wave of design work inspired by Classic Modernism. I received a copy in the mail not too long ago and was impressed by the roster of artists featured in the book. We’ve covered many of the artists including Matte Stephens, Helen Dardik, Scotty Reifsnyder, Spike Press, Tes One, Adrian Johnson, Doublenaut, Darling Clementine, Andrio Abero, Methane Studios and Tad Carpenter on grain edit over the last couple of years, but there were still many I was unfamiliar with. My only complaint is the lack of a proper introduction as it would be nice to know more about the selection process. There are several artists in the book that seem out of place. I had a hard time seeing a connection between their work and modern design from the 1940- 1960s. But overall it is a solid addition to any designer’s library. More info + pictures available at the publisher’s website.

naive modern

naive modern

naive modern

naive modern

naive modern

naive modern

naive modern

You can pick up a copy at Amazon.

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Also worth checking: Graphic Design Referenced.

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Wow, how timely… I’ve had folklore on the brain lately, and this book definitely seems like a must-have.

A great style. Looks like a fantastic book from these shots so far.

“Naive” is also a strange title for a book about artists influenced by Modernism.
I’m not sure I’d describe the work of Saul Bass or Paul Rand (or Picasso & Stuart Davis before them) as “Naive” or “Folky”; “Sophisticated” would be a more apt term.

Nice book though.

Just got this book last week! It sure is one of my favorites and I WAS going to make a post about it… ;)

bought my copy just week ago in stockholm’s ‘urban outfitters’… impressive works, several already seen, but it’s good to have them printed on quality paper rather than seeing them on computer :) def worth the purchase.

Got this for my birthday – an instant fave! Look at it all the time.

Just bought this book last week and I love it! so inspirational, the colour combinations on some of the designs are fantastic.

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