Identity Programs by Noel Martin

Identity for Ohio Arts Council designed by Noel Martin

Noel Martin was a self taught graphic designer who taught at the Art Academy of Cincinnati and served as the in-house designer for the Cincinnati Art Museum for many years. He was one of the first to modernize art museum exhibition catalogs. In an article at the New York times Steven Heller also notes, “With the ubiquitous branding and expert merchandizing of museums today, it is easy to forget that graphic design was once a low priority for them. In 1947, when Mr. Martin became the Cincinnati Art Museum’s first graphic designer, most museum publications were staid and musty.”

The Container list has a nice post on a self-promotional piece titled, Identity Programs, that presents some of Noel’s iconic minimalist logos.

Identity for Xomox Corporation, manufacturers of valves, actuators and surgical implants

Identity for Advance Mortgage Corporation, Detroit

Steven Heller Collection: Identity Programs by Noel Martin – cover

(via thesilverlining)

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Also worth checking: Design Coordination and Corporate Image by FHK Henrion.

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Tags1960s, BOOKS, noel-martin, USA, vintage