Four Bold Types to Build Dense Word Images + Doodle Socking!

 type specimen book

Four bold types to build dense word images c. early 60s?

Beautiful type specimen booklet produced by Typefoundry Amsterdam and imported by Amsterdam Continental. Includes samples of Egyptian Bold Extended, Annonce Grotesque, Egyptian Bold Condensed and Old Gothic Bold Italic.

From the intro of the Booklet:

In this specimen booklet, we have grouped four bold, decisive display type faces. Based on design modes which became classics of the midnineteenth century style, they have in common the power to create a dense , highly integrated word image, with the effect of a broad band or ribbon. A wide diversity is offered within this overall unity of effect: Egyptian and Gothic, roman and italic, condensed and extended. Where strong impact is required, these faces achieve dramatic solutions. They create an advanced, modern accent when maxium contrast with the even tone of text material is the designer’s aim.

 four bold types

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 type specimen book

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Who writes this stuff? This is great. He fishes on weekends and for everyday pleasure he uses hunting. Killing furry meat in the week and doodle socking on the weekend.. nice!

*Note-I googled fishing slang. I’m not actually this cool.

 type specimen book

Ring telephone company..clever.

 type specimen book

Also worth checking: Vette Annonce

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o0o0o0o nifty!

really nice!

nice retro feeling

Man, you can TASTE it! Very nice. Speaking of other senses, I am guessing this piece has that rustic, old paper smell? If only we could re-create that, eh?

I like!

Chris Mulligan |

Off Our Bookshelves |

Hahaha….”doodle socking” is the best.

Also, “Hunting” appears to be a brand of aftershave (thus the bottles on the right side of the ad). So it’s not so much that he socks doodles on weekends and hunts animals on weekdays. Still weird though…

Doodle Socking |

Off Our Bookshelves |

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