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Clarence Lee IBM poster design

Clarence Lee IBM poster design
1960s IBM 7094 poster - Designed by Clarence Lee

Clarence Lee graduated from Yale in 1958 and went on to work for the uber graphic designer Lester Beall. In 1962 Clarence left Beall’s firm to work for IBM. During his time at IBM he designed the poster above for the IBM 7094 Data Processing System. The 7094 was released in 1962 and was built for large-scale scientific computing.

During the late 1950s - early 1960s, Paul Rand, Charles Eames ,Marcel Breuer and Eliot Noyes were involved in design work for IBM. It would be interesting to find out if Clarence had any interaction with these designers.

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03.04.08 in Found design by Dave

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That poster is wonderful. The design and the color palette both seem to be forward thinking for the 60’s. The typography seems similar to the work Aprel Gremanwas doing 20 years later in the 80’s.

On the subject of Uber talents, I recently bought 4 1960’s and 70’s IBM Annual Reports, all designed by Rand. I was surprised by how these appear very un-Rand. Maybe even un-designed. Or atleast un-what I expected. I pictured them to be as inspiring and non conventional as this Clarence Lee poster on the insides, but they aren’t. Makes me wonder what percentage of the work great design masters (or any decent designer) does that is just average. My portfolio is not all as beautiful throughout as are a few choice selections. However I was a bit disspointed by these IBM annuals, because it seems like at the time, Rand was teling the story of a new and changing business and technology environment, naking me think he would have been even more inspired.

Thanks for sharing this great poster.

wonderful

05.04.08 |

marcelodecarli |

Found design |

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