Herb Lubalin b.1918 -d.1981. If you haven’t bit his work, or butchered his typefaces, you’ve at least seen his iconic typographic logo for Avant Garde magazine. The logo spawned a type face of the same name in 1970 which was later condensed by Ed Benguiat. Many people are unfamiliar with his work beyond this typeface so, please take a moment to check him out. Thanks to Peter Gabor of the excellent Design & Typo site for providing the Herb Lubalin tribute gallery.