Ben Hulse and Greg Durrell first started working together in 2007 on the Vancouver 2010 Olympic & Paralympic Games and have been busy ever since. In recent months they have been immersed in a thoughtful rebranding of the national curling team. In addition, their latest identity campaign for Swimming Canada has earned them high praise in what Olympic medalist Brent Hayden says is a brand that “honours the past while setting a bold statement for the team going forward”. I couldn’t agree more. Look for a new Hulse & Durrell site launching soon.