Zalando is an online retailer that was founded in Germany. The company initially specialized in footwear, but has since expanded into clothing and accessories. Recently their design team put together an animated video on how their logo came into being. Inspired by an imprint of a stiletto heel, the orange triangle found in the Zalando logo goes on a brief, but magical journey in this charming story. Along the way, the triangle gets caught in a tree, lost in the wind and even hitches a ride on the beak of a passing bird. You can see the complete video at their website.
Also worth viewing:
Not signed up for the Grain Edit RSS Feed yet? Give it a try. Its free and yummy.