The work of Patrick Macomber (aka South Yall) is pretty dang terrific. I’m always drawn to those designers that operate within a more minimal framework — it’s exciting to see someone arrive at a solution with the fewest moves possible.
This is the case with Mr. Macomber. His style is simple and elegant and he’s able to deftly navigate between various design disciplines: identity, illustration, packaging and more traditional design.
Check out South Yall.
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