Matt Keers

Matt Keers, the UK-based designer responsible for the above design, has a portfolio full of the same: bold, colorful, and compelling.

Like the piece shown, I appreciate Matt’s use of simplicity to make something interesting. Throughout Matt’s work there is a consistent use of scale, refreshing color palettes, and bold typography, all working toward a restrained sophistication.

Check out Matt’s site.

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Graphically, the work looks great. It’s bold & colourful. In terms of type, I am always distressed when I see a graphic designer use Helvetica. I am even more distressed when the lettering is not very clear. Should I read RAN in the first example? Even, if this is right, IMVHO the r is generating too much white, & the N is too dark. I can see that the work on the shapes is superb it would work as a pure logo – I am not entirely convinced as a logotype. The last example is better balanced in terms of weight but is it uc or cn?

I sound overly critical, but it’s really good work! I would be hard pressed to do anything that good.

My God, this stuff is so boring!!! The sixties are over boys and girls, stop mining the same tired veins.

chris |

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By the way, the ‘design arrival’ mark is a straight rip of the TIAA CREF logo.

chris |

Found design |

By far the worst entry on this website.

By far, the worst entry on this website. Quality please!

Thanks for the post, I personally love Matt’s portfolio. Consistently minimal but not overly simplistic. Bold, but not overstated.

“I am always distressed when I see a graphic designer use Helvetica”… Nothing distresses me more than comments like this… a typeface is a typeface. Designers shouldn’t be judged for their dependency on reliable typefaces…

I did not judge the designer, just the use of Helvetica.

it’s like saying “I am always distressed when a painter uses the color blue…”

and then claiming you are not judging the painter for their choice of blue paint, but just the use of blue paint in general.

if you are distressed by the typeface Helvetica, your beef is with the typeface itself and not with ‘seeing a graphic designer using Helvetica’. I see your point, and understand exactly what you were trying to get at, but its a very badly worded criticism. Again, being distressed by a graphic designer’s use of Helvetica probably has more to do with your opinion of the typeface’s over-use in society than it has to do with why designer’s choose to use it predominantly in their GD work.


I do not really mind that Helvetica is overused across the globe. I fully understand lay people will take the font most readily available on their computer, typeset it badly (in any case, there are major spacing and kerning issues with many digital versions of Helvetica). After all, this is what happened with Comic Sans and Times / Times New Roman. I just think the use of Helvetica often is the least innovative and interesting choice that a graphic designer can make. A graphic designer should know better (otherwise, why pay them to do the job?).

As Jean-François Porchez said: “Why use Helvetica when Arial works better for text and Univers works better for titling?”

I promise I shall stop ranting from now on!

this looks like college work…
Referential at best – Heart is in the right place – Not sure if I see a voice in this yet?

randall |

Found design |

Um.. I don’t like this. I mean no offense to the designer. I do believe the font is too boring. I am lost as to where I should look as there really is no focus. It’s too obscure (the CU or UC type) and the “Ran” logo? Way off balance and uncomfortable. This stuff makes me hurt in the head.

More flow… movement… I don’t see it here.

Melanie |

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