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Giovanni Pintori : exhibition catalog of design for Olivetti

giovanni pintori -Olivetti exhibition catalog

Giovanni Pintori exhibition catalog c2003

Giovanni Pintori won a scholarship in 1930 (at the age of 18) to study at the ISIA in Monza under design heavyweights like Marcello Nizzoli and Edoardo Persico. After graduation he was invited to work for Olivetti in the Development & Advertising Office located in Milan. Three years later he would become the head of the department. Over the next 27 years he created an impressive body of work for Olivetti that would earn him a lasting international reputation.

This book was made in conjunction with a 2003 exhibition that highlighted many of Pintori’s designs for Olivetti.

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni-pintori-book-1

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

giovanni pintori -Olivetti exhibition catalog

Seen above: posters and advertisements for Olivetti 84, Lettera 22,  Elettrosumma 22 typewriters and the Olivetti Tetractys printing calculator

Also worth checking:

Olivetti Divisumma calculator

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07.09.08 in Off Our Bookshelves by Dave

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Truly stunning! Wow again!

There’s something so ’50s/’60s about overprinting colored shapes. You see that and even poorly done illustration instantly looks artsy. Do any of you design geeks have any history on why/when/where/who the style/technique came into vogue?

Fantastic. Great layouts and graphics.

First time commenter, avid long time reader. I consistantly find something inspiring on your blog, you realy have a great eye for the kind of design and illustration I love.

I hope you’ll accept my nomination as one of my “Brillante Weblog Premio-2008″ blogs. Pop over to my blog and claim your richly deserved prize (don’t worry it’s not a scam…just good blog karma I hope). Sorry if chain letters aren’t your thing, just thought it a nice thing to pass along:)

Keep up the excellent work, it’s much appreciated!

look mom, no mac, no Photoshop, no Illustrator, only real brushes, gouaches, drawing pen and tons of skills!

Oh man that is the good stuff.

Can you provide any more info on that catalogue?

Like Reid Miles in the US, Pintori is one of those giants who still seems underappreciated. That stuff is up there with anything Rand or Bass did, imho.

07.11.08 |

Sam Potts |

Off Our Bookshelves |

these are soo great
Thank you

Where can I buy the catalog? I grew up with this great desigm!

Beautiful work.

The top image was appropriated for a recent advertising campaign for the UK newspaper ‘The Guardian’.

http://wklondon.typepad.com/welcome_to_optimism/2007/03/new_guardian_ca.html

Hey Pat,
I think the catalog is out of print. You might be able to find a copy on Ebay.

Hey Will, Thanks for pointing that out. They totally jacked it.

would you be able to give the information on publisher, isbn number, or where the exhibition was held because I am in love with this book!

07.15.08 |

martha m. |

Off Our Bookshelves |

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