William Golden and the history of the CBS logo

william golden cbs logo

CBS logo designer William Golden

The CBS logo has shaker roots! Who knew? In this video, fellow CBS designers Lou Dorfsman and Kurt Weiss explain how creative director William Golden was inspired by an article on Shaker art that ran in Alexey Brodovitch’s Portfolio Magazine.

(via Lined & Unlined)

I know this is a little off topic, however I must state that I adore the look and style in the photo shot. So cool and look at that cigarette! Oh how times have changed!

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