Sponsor // IKEA

In a new campaign, IKEA honours the things at home that usually get very little recognition. Conceived as an epic homage, the lamp, clothes hanger and even the wall-mounted hook behind the door, are all portrayed as true heroes.


Without thinking, we rely on them daily and it’s not until they’re gone that we miss them dearly. Unlike furniture we proudly place in the centre of a room for people to gather around and admire, the life of an everyday hero is secluded and sometimes, quite dreadful. But still, day in and day out, they do their best to improve our lives at home.




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