Dirk Fowler / F2 Design

Dirk Fowler / F2 Design

Like many, gig-posters provided my first introduction to graphic design. The images seemed to perfectly articulate the ideas and spirit of the bands I was so obsessed with. During a recent “Best of the Best of Poster Designers” conversation, I was reminded of Dirk Fowler‘s work and it’s solid place in design history.

With the speed and ease of the Internet it’s easy to see design trendiness proliferate and to focus on the latest and greatest. In a time of gig-poster saturation, it can be nice to take a step back and see where a lot of current work gets it’s roots and inspirations.

Dirk’s work is striking because it mixes simple yet elegant forms with visual twists and concepts. The posters are active, and void of gimmicks. The work adheres strongly to the design adage, “Maximum meaning, minimum means.” (Especially that Hella poster.)

Check F2 Design, and their GigPosters.com page.

Dirk Fowler / F2 Design
Dirk Fowler / F2 Design

Dirk Fowler / F2 Design

Dirk Fowler / F2 Design

Dirk Fowler / F2 Design

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less is more…more or less.

thomas |

Found design |

nice text!!!
beautiful posters made by simplicity and elegance ;)
I love the colours

Lina B. |

Found design |

nice work, esp the The Books poster, where he combined two well-known commercial designs (PBS logo & Charley Harper’s leaf design for the Cincinnati Nature Center).

Damn it, Ethan. Now I have to buy some of his stuff.

I’m with you Andy! I seriously want that American Analog Set poster. Unfortunately most of that stuff is long gone by now.

Ethan |

Found design |

It’s so great to see a profile of Dirk here, he is consistently one of the best designers working today. I’m always so stunned and impressed by his elegant and simple-strong compositions. And, the man’s a sweetpea on top of it. Win win.

I had the privilege of getting to listen to Dirk speak when he came to my campus to talk to a group of us in design school at a seminar class. He’s a really nice guy with an amazing talent. He even gave away a few of his posters to some lucky students. Thanks for the article.

I’m one of the fortunate few that got to learn under Dirk at Texas Tech. Needless to say everyone that passes through the Tech program is influenced by his teaching, his works, and his wit.

always love this stuff. dirk fowler’s a name i haven’t heard in years. he was a design instructor while i was at texas tech. i’m glad to see he’s getting the respect he deserves.

Coby |

Found design |

Dirk is one of my favorite poster makers in the biz. It’s worth mentioning the letterpress love that makes these posters even more impressive (sorry, bad pun). He cuts the shapes out of gasket rubber, then mounts them to a type high surface and prints them on an old sign press. The ink is hand brayered, so each pass he has to reapply the ink…. a true labor of love. Also, the record on the american analog set poster is actually printed with an old vinyl LP (I think he said that he used an Eagles album, so no worries). Sooo freakin cool!

Thanks for mentioning that Mikey. I don’t know a whole lot about his process or technique, but it sounds interesting and very hands-on.

Ethan |

Found design |

Interview please!

I’ve seen pics of his process before, but I can’t find any now.
Dirk would make for a great interview.

I would LOVE a grain edit interview with Dirk! Great work!

Laura |

Found design |

These are amazing. I love their simplicity and colors. An interview would be amazing, especially since the process of printing these sounds so involved.

I love F2 design! There’s plenty other posters not posted in here that are worth watching like

http://www.f2-design.com/images/uploaded_imgs/ebe16a62.jpg

It’s great to see Dirk’s profile. I really admire his designs especially the American Analog Set poster. It’s simple and elegant. I believe that for poster designing, you need to understand and analyze your audience. It will help you to reach them better. Color is also essential as it can “make or break” your poster. Dirk’s simplicity is indeed impressive.

Thanks for the kind words folks. Thanks to Grain Edit for seeing fit to mention me and my work on this fine site.

Great stuff Dirk! So nice to see Texas people who aren’t in major markets get recognized for such great work.

Diana |

Found design |

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