Rationale

Hailing from the Pacific Northwest, Rationale is a multi-disciplinary design studio representing the likes of Sean Wolcott and Associates.  With a focus on branding projects, Rationale crafts work that is often straightforward and bold in it’s approach. I especially appreciate this identity system created for the Xerox Jazz Fest, which gives a solid nod to the era from which Jazz was born.

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CCRZ
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