The 1978 World Cup was held in Argentina between June 1 and June 25. Argentina would go on to beat the Netherlands 3-1. The men in this poster seem to be celebrating victory, but this seemingly innocent poster has a very dark story to tell.
Argentina had suffered a military coup only two years before the cup and was in the middle of a dirty war against left wing sympathizers. Up to 30,000 people “disappeared” during this time. These events coincided with a campaign of political repression involving dictators from other South American countries dubbed “operation condor“. Thousands of people were tortured and many lost their lives.