brochures

Swiss Air pamphlet - designer: Kurt wirth and Paul Beer c1950s

SwissAir has a rich history with some of Switzerland’s finest designers. Over the last 60 years the Airline has worked with Karl Gerstner, Kurt Wirth, Donald Brun, Fritz Buhler and Siegfried Odermatt just to name a few. The pamphlet above is one of many brilliant pieces to result from this relationship.

It appears to be some sort of promotional piece for the Douglas DC 7 which was produced in 1956. I love how Kurt Wirth laid out the information.

You can see the rest of the pamphlet at Ace Jet 170. Many thanks to Richard for posting this gem.

Be sure to check out our other posts related to SwissAir design.

Westvaco Inspirations #210 c1958

Westvaco Inspirations was a promotional journal produced by the Westvaco Corporation, formerly known as the West Virginia Pulp and Paper Company. The purpose of the journal was to highlight the printing processes and quality of paper achieved by the Westvaco paper Mills. Bradbury Thompson (1911-1995) served as designer and editor for over fifty issues of this publication including the issue featured above.

My first introduction to Wink was four or five years ago when their packaging for Sunmilk was making the rounds in the design magazines and annuals. Since then, I’ve tried to keep an eye on their work. What has impressed me the most about Wink has been their ability to consistently produce top notch work.

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Hotel Astoria Lucerne was located in Luzern, Switzerland. As they claim in their promotional material, they were the “most modern Hotel of Central Switzerland”. After looking at this I brochure, I believe them. I’m not sure if the hotel still exists. I was able to find some information on a Hotel Astoria Lucerne designed by Herzog & De Meuron but, I’m not sure if bears any relation. I realize Herzog & De Meuron are modern day architects, but possibly they renovated the existing structure? Anyone have any info on this?

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Grisons is the largest canton (state) in Switzerland. It is home to some of the best ski resorts in the Swiss Alps. The promotional brochure seen above serves as a guide to the ski resorts in the area.

No date listed, but most likely from the early 1950s. Printed by Orell Fussli in Zurich. We posted a map of Zurich produced by Orell Fussli a month ago. If you haven’t seen it yet, it’s worth a look.

World inventors exposition 1947 : Cover design by Alvin Lustig

I found this brochure recently at a flea market near my house. I have never seen this Lustig design before. His use of simple organic shapes reminds me of the cover of Anatomy for interior designers ,which he created 2 years previous, as well as his work for the new classics series published by New Directions.

If you like the cover design above, I highly recommend you visit the official Alvin Lustig website.

Jose B has put together a nice collection of Citroen brochures at his website citrobe.org. I’m not a huge fan of the actual car but boy do I love these brochures. Just look at that type flying out the trunk in the bottom picture!