
Corporate Diversity- Swiss Graphic Design and Advertising by Geigy 1940-1970. Published by Lars Muller +Museum fur Gestaltung Zurich - Back cover image of Acaralate canister designed by Markus Low in 1967
The fine folks at Lars Muller have just published an excellent book titled Corporate Diversity: Swiss Graphic Design and Advertising by Geigy. I know alot of designers (myself included) that are extremely excited over the release of this book. It chronicles the work of the design studio J.R Geigy AG which was a launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. It’s amazing to see the quantity and quality of the designers associated with Geigy. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbuhler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.
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