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September 16, 2009

Vintage German “Vero Construc” Booklets

Posted in: 1970s, Found design

Vero Construc, Germany, Graphic Design

Vero Construc toy construction kit -1975

Nuts, bolts, and sprockets! These are the makings of fine toys, as well as these awesome vintage booklets!

Created for the East German toy company Vero in 1975, these colorful booklets itemize all of the pieces included in the “Construc” construction kit and instructs children in building a stop light. The back cover reads, “Toys With System for the Creators of Tomorrow’s World.” How inspiring!

Vero Construc, Germany, Graphic Design

Vero Construc, Germany, Graphic Design

Vero Construc, Germany, Graphic Design

Vero Construc, Germany, Graphic Design

Both the catalog and manual are well designed, offering clean lines, neat diagrams, a simple color palette, and drool-worthy type. Interested in seeing more from the Vero Construc booklets? Visit toxi’s flickr!

(Via toxi & dobdes.com)

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Also worth checking: Alexander Girard Alphabet Building Blocks.

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