Josh Nychuk is a Canadian graphic designer based in New York. From museums to healthcare brands, he works closely with clients to craft highly conceptual designs that represent their products and values. I am especially fond of his identity system for Hälsa Spa, a wellness center that specializes in flotation therapy. To highlight the spa’s use of natural elements, he created a logo that represents the salt crystals that add buoyancy to the water. The system’s minimal and achromatic aesthetic signifies the facility’s cleanliness and the tranquil nothingness that one feels while floating in the water.
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