Comments on: Bluerock Design Co. http://grainedit.com/2012/11/14/bluerock-design-co/ modern graphic design inspiration blog + vintage graphics resource Sat, 25 May 2013 13:36:05 +0000 http://wordpress.org/?v=2.5.1 By: Chloe http://grainedit.com/2012/11/14/bluerock-design-co/#comment-34455 Chloe Mon, 17 Dec 2012 18:21:22 +0000 http://grainedit.com/?p=7100#comment-34455 Love these printed garms. The hidden zip on the top image makes this center front type print look amazing! Awesome branding. Love these printed garms. The hidden zip on the top image makes this center front type print look amazing! Awesome branding.

]]> By: Clippingimages http://grainedit.com/2012/11/14/bluerock-design-co/#comment-30127 Clippingimages Wed, 05 Dec 2012 06:30:41 +0000 http://grainedit.com/?p=7100#comment-30127 Wonderful, Great to see your blog. It's a nice topic. Glad to see it was all good. Thanks to share for this blog .............. Wonderful, Great to see your blog. It’s a nice topic. Glad to see it was all good. Thanks to share for this blog …………..

]]> By: campsite | cycle kids – breakaway http://grainedit.com/2012/11/14/bluerock-design-co/#comment-29921 campsite | cycle kids – breakaway Tue, 04 Dec 2012 17:01:34 +0000 http://grainedit.com/?p=7100#comment-29921 [...] (via grain edit ») [...] [...] (via grain edit ») [...]

]]> By: Sudtipos http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28893 Sudtipos Thu, 22 Nov 2012 20:35:27 +0000 http://grainedit.com/?p=7100#comment-28893 Nice to see Buffet Script typeface being used! http://www.sudtipos.com/fonts/27 Nice to see Buffet Script typeface being used!
http://www.sudtipos.com/fonts/27

]]> By: Ethan http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28742 Ethan Thu, 15 Nov 2012 18:44:20 +0000 http://grainedit.com/?p=7100#comment-28742 If the target demographic for this campaign were actually children I would agree with you. It's not, though. The target audience is families (cycling-literate families, I would imagine) and prospective donors. I think they did a great job of keeping things "donor-friendly" as well as creating appeal for a wider audience. I'm having trouble seeing the resemblance between this and Bikes Belong or People for Bikes. Cycle Kids' aesthetic aligns itself more with cycling culture (jerseys, bottles, transparency, white space), while to me, those others feel more corporate, visually. If the target demographic for this campaign were actually children I would agree with you. It’s not, though. The target audience is families (cycling-literate families, I would imagine) and prospective donors. I think they did a great job of keeping things “donor-friendly” as well as creating appeal for a wider audience.

I’m having trouble seeing the resemblance between this and Bikes Belong or People for Bikes. Cycle Kids’ aesthetic aligns itself more with cycling culture (jerseys, bottles, transparency, white space), while to me, those others feel more corporate, visually.

]]> By: Elmor Go | 48 Hour Print http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28738 Elmor Go | 48 Hour Print Thu, 15 Nov 2012 07:01:49 +0000 http://grainedit.com/?p=7100#comment-28738 I think the design and branding in this strategy is just spot-on. "Kids" doesn't necessarily have to be your 12 year-old and below. Our teens can be referred to as kids, even we can be called "kids". Cycling does not belong to a certain age bracket. You just have to tap into the "kid" in you to enjoy it. So through this strategy, they didn't limit their merchandise to kids alone. I think the design and branding in this strategy is just spot-on. “Kids” doesn’t necessarily have to be your 12 year-old and below. Our teens can be referred to as kids, even we can be called “kids”. Cycling does not belong to a certain age bracket. You just have to tap into the “kid” in you to enjoy it. So through this strategy, they didn’t limit their merchandise to kids alone.

]]> By: Amanda http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28737 Amanda Wed, 14 Nov 2012 19:03:36 +0000 http://grainedit.com/?p=7100#comment-28737 The design looks very derivative of Bikes Belong and their subsidiary People for Bikes. And by saying derivative, I'm being nice. Especially the infographic stuff. The design looks very derivative of Bikes Belong and their subsidiary People for Bikes. And by saying derivative, I’m being nice. Especially the infographic stuff.

]]> By: alison http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28736 alison Wed, 14 Nov 2012 18:22:47 +0000 http://grainedit.com/?p=7100#comment-28736 I love the reference to the cycling movie, Breaking Away. However, I agree with Anna about questioning the design for the target demographic. I love the reference to the cycling movie, Breaking Away. However, I agree with Anna about questioning the design for the target demographic.

]]> By: Anna http://grainedit.com/2012/11/14/bluerock-design-co/#comment-28735 Anna Wed, 14 Nov 2012 15:13:07 +0000 http://grainedit.com/?p=7100#comment-28735 I like the design a lot, but for kids? I'm not sure kids would really appreciate this design or get excited about it. A little confused on the target demographic here. I like the design a lot, but for kids? I’m not sure kids would really appreciate this design or get excited about it. A little confused on the target demographic here.

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