Very sharp, intelligent identity work from Swedish-Australian-Parisian art director Hampus Jageland. It’s delightful to see work that combines striking minimalism with smart thinking. It’s one of those skills that is easy to identify but difficult to imitate.
Jageland’s work is witty and entertaining. I love the ease in which he communicates the essence of a concept — there’s a distinct visual payoff you receive when the mark does register.
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