The Visual Language of Herbert Matter

visual language of herbert matter

Really looking forward to the release of The Visual Language of Herbert Matter. It’s due to hit theaters this summer. The film was a finalist in the SXSW title design competition and the poster (designed by Cristiana Couceiro) just won a Merit Award at the 3 x 3 Professional Illustration Show.

From the website:
With the help of historical footage, vintage photographs, never-before-seen film excerpts (some shot by Matter himself) and a broad overwiew of his extensive body of work, the feature length documentary helps in bringing the picture of an almost forgotten creative genius back into focus.

Interwoven with interviews from a who’s who list of legendary artists, designer and photographers, the film sheds light on a remarkable career and its impact on the evolving language of design during the short 20th century both in the USA and Europe.

For the first time in an encompassing and comprehensive way, the film touches on the innovative expressions of his free experimental work, his fashion and advertising photography and his portraiture. His amazing talent of combining bold combinations of words, images and space is shown in his iconic Swiss travel posters, pavilion designs for the New York World’s Fair 1939, photographs for Condé Nast publications; corporate image programs for Knoll furniture, the New Haven Railroad, exhibition- and numerous catalog designs for the Museum of Modern Art and the Guggenheim Museum; covers for the legendary Arts & Architecture magazine and his lesser known work in film, the prime example being a film on the works of Alexander Calder.

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Also worth checking: Swiss Graphic Design by Geigy, Jorg Hamburger, Hans Hartmann, Zurich Map

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Looks like a very interesting film. I will be keeping my eyes open for it. Thanks for sharing!

It’s a little weird the titles were a finalist – the type is a little awkward and sloppy

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