6th Biennale of Graphic Design Brno 1974

brno biennale

While I was in Maine I discovered this book put together after the 1974 Biennale of Graphic Design in Brno, Czechoslovakia (now the Czech Republic and Slovakia). The book contains notes and essays from a symposium centered around corporate identity.

Wim Crouwel contributes an essay on the problems with house-style. In the essay he discusses the role of a designer in the creation of a corporate identity program and describes the difference between what he calls “information designers” and “advertising designers. He ends the essay off with a few thoughts on trademarks (abstract symbols vs type driven solutions).

brno biennale

brno biennale

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Also worth checking: Stedelijk Museum poster designed by Wim Crouwel

Corporate Identity Catalog

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Certainly very inspirational, even though many of those designs would need to be thoroughly updated in order to get some more relevance. I am curious about the essay, though!

I feel like I’ve been lead-on…

The front cover would lure me in but inside there looks like there’s loads of treats. Good find.

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