Go Faster: The Graphic Design of Racing Cars

grain edit go faster
This video provides a very interesting look at the design of racing cars in 70s. The graphics on these care are incredible — very minimal and nothing at all like the logo-plastered cars of NASCAR.

From the Gestalten.tv website:

“You’d never guess it, but these big toys for big boys were at the height of their design during the 1970s – by sheer chance. Mechanics and team members – not designers or marketing strategists – adorned racecars with all of those flashy stripes, logos, numbers and colors prevalent at any Formula 1 race today. After compiling more than 100 examples of sleek cars from this glory age, Go Faster-author Sven Völker takes us for a joy ride at the Porsche Museum in Stuttgart for a whip-fast lesson in competitive war paint, visual anarchy and piggish car designs.”

See the video here.

Via Quipsologies

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This book looks great – can’t wait to get it. Love the Martini story involving the car graphics above :)

Thanks for sharing! Growing up I used to draw these race cars all time. Brings back a lot of memories. Go Faster will soon be added to the coffee table in the edit suite.

Wow! For a person not really in to cars, that was great! tres cool..

I like the retro 70′s style. Pretty cool.

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