Poster by Swiss graphic designer Donald Brun

Poster for Salon auto geneve - march 14-24 1963

Easily in my top ten favorite posters.

Salon Auto Geneve (Salon International de l’Auto) is an annual auto show held in March in the Swiss city of Geneva. I admire Brun’s decision to represent the event in an a very abstract way. The white circles used as automobile headlamps look like they are derived from a compositional exercise in one of Armin Hofmann’s classes. This would make sense since Donald Brun taught at the Allgemeine Gewerbeschule (Basel School of Design) along side Hofmann.

also worth checking out:
Poster by Swiss designer Hans Neuburg

Tags1960s, automobiles, graphic-design, modern, swiss, switzerland