Swiss modern graphic design – chemical industry

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Publicity and graphic design in the chemical industry – Hans Neuburg 1967
(Chemie Werbung und Grafik)
Contributions by Josef Muller Brockmann

Clap your hands if you love swiss design.

This has to be one of the best books on graphic design in the chemical industry. Ha! this is probably the only book on graphic design in the chemical industry. Most of the design work in the book is for pharmaceutical companies like J R Geigy and Ciba Aktiengesellschaft, both located in Basel, Switzerland.

The index in the back reads like the who’s who of Swiss design. Designers include: Karl Gerstner, Herbert Leupin, Siegfried Odermatt, Hans Erni, Max Schmid, Fred Troller and Kurt Wirth amongst others.

Just look at the pictures above, the work is incredible. Anyone have any nominations for pharmaceutical/ chemical companies that have great design? Maybe we should put together a top 5 list. For example, the always fun top 5 favorite poisonous gas logos.

Also of interest, this Hans Neuburg poster design.

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